Advertising FAQs
Jasmine Montgomery
Last Update 8 months ago
I would like to use my own product shots for advertising, is that possible?
If you really want to, sure. But our research has shown that Adzy’s images outperform user’s own in 77.78% of campaigns. The only reason to swap out the image for one of your own is if your product has unique design.
What are the key ingredients of a perfect Ad?
There is no such thing as the perfect ad, but some ads are more effective than others. Our algorithm is based on insights into what works best but the recipe is Top Secret. Let us know your security clearance level and we’ll see if you are cleared for inclusion into the secret. But it has something to do with human creativity combined with artificial intelligence. Doh… we’ve said too much already!
Why do some Ads perform better than others?
Because some ads are Adzy ads!
OK, seriously, there can be many reasons. Partly it depends on how much money you put behind an ad. Obviously one ad with hundreds of pounds put behind it on Facebook will get seen more than one with a tenner spent on it in terms of number of people to whom the ad is shown. But there are also other things that impact ad performance such as the relevance of the ad to the consumer, the impact of the image and copy, the inherent creativity in the ad, what time of day it is posted and lots of other things. Our algorithm has factored in as many of these as are within our control to give you the best ad possible.
Are the headlines that Adzy recommends proven to be effective?
Yes. We have tested Adzy ads against user’s own ads. In 77.78% of campaigns, Adzy ads outperformed user’s own ads. How we write the headlines is based on decades of experience in advertising agencies. But, of course, we can’t tell you the secret formula. It is locked away in a safe, buried deep underground, guarded by three-headed monsters.